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Retail / In-Store Radio / Music and Point of Purchase(POP) Messaging
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Storecasting USA: 30,000 Feet |
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Whatever you're doing right now, please stop for just a minute. Be very quiet --- and listen. If you are on the floor among your customers, you should be hearing people who are having a great experience in your establishment, making you lots of money. And there, just under the surface, is the background music. It's supposed to set a tone, tie things together, and every so often a customer will hum along.
But what if it the music could do more --- much more?
We've all heard the old saying that " music hath charms to soothe .....", but the truth is, music has more than charms --- it has downright power --- the power to deliver a better bottom line for you.
Our company, The Message Works, LLC, has integrated the familiarity of music, the flexibility of the internet, and the focus of purpose-driven embedded messaging to create a way to influence your customers' buying decisions. Our unique product is being used by savvy marketers across the country to increase sales lift and positively impact the bottom line. This goes way beyond just using licensed music as a background --- it moves music into the profit foreground.
With over 200 unique formats, we have lots to choose from --- but it's easy to customize just about anything else you might want to suit your target demographics and provide you with what is essentially your own on-premises radio station, Radio XYZ. Our proprietary software is easy to use, allowing you to embed timely, persuasive messages that will influence your customers as they make purchasing decisions. Your message is right there --- encouraging, suggesting, approving --- like a customer's best friend --- getting them what they want, and getting you a sales lift of about 16%. Did we just say 16%? Yes --- because that's what the research shows is possible. And it's what we would like to help you achieve --- so let's talk! - Music-with “your brand” front and center
- Messaging-promotional and vendor advertisement that lift and increase sales
- Management-software that is easy to use
- Money-generates new revenue through vendor paid sponsorships and advertisements
MUSIC - Storecasting provides you with your choice or one or more of our 200 music formats or genres
- Storecasting allows you to schedule different kinds of music & the ability to change music in seconds
- Storecasting provides music for special seasons and customized music options
- Storecasting gives you the option to play different types of music in different departments (multi-zone)
- Storecasting music is fully licensed
MESSAGING - Storecasting let’s you play vendor commercials and your promotional and community messaging
- Storecasting provides sales lift (national average is +16.3) where in store audio messaging is used
- Storecasting produces NEW revenue from vendor sponsorships and commercials
MONEY - Storecasting let’s you play vendor commercials and your promotional and community messaging
- Storecasting provides sales lift (national average is +16.3) where in store audio messaging is used
- Storecasting produces NEW revenue from vendor sponsorships and commercials
MANAGEMENT - Internet based delivery from our servers to your store…all you need is our internet receiver, broadband internet connection, that connects to your speaker system
- Easy to use Online management software allows you to change music and messages, upload and schedule your promotional and vendor audio messages in seconds, control music and messaging by individual store, group or chain and generate reports for vendor reimbursement
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